Having spent 16+ years in the fitness industry to date and training women during all stages of life, company director and owner Aimee Oliver knew all too well the hot topic was Activewear. There was a need for a brand that was affordable and one that every woman could rely on. Leggings that weren’t see-through and ones that would support you. Activewear that you could wear going to the gym, or doing your groceries in!

Our exclusive maternity range came about when Aimee had her first baby and had to wear a sports bra on top of a normal nursing bra! She then made it her aim to create a maternity sports range that women would love and one that made them feel confident and supported in as a new mum.

A process that has taken over 2 years to create, from the seams to the pockets, length and waist bands, BFM Active came to life! A kick ass Activewear brand that will see you through all occasions. Be Free Move Free